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Our Team

The HITFIRE Media team includes three members who have worked in various configurations on projects, combining video and internet expertise, to deliver highly customized, unique experiences for demanding clients. Collectively, our core DNA is high-end client service. Our creative strength is storytelling. Our laser focus is maximizing financial ROI while preserving client’s core values and building their brands.


Matt Cohn is a seasoned television, documentary, and video podcast development producer. He has developed broadcast shows for Netflix, Discovery Channel, Bravo, A&E, TLC and ABC News. He is a key player in finding and working with talent for development projects and new series, while overseeing casting efforts. His notable talent acquisitions and projects include “I Just Killed My Dad” on Netflix, Animal Planet’s “Hillbilly Hand Fishing", and "Toe Bro”, "Animal PD”, and "100 Days of Summer" on Bravo. He’s played a key role in securing talent and closing network pitches and numerous commissions.


Born with a passion for storytelling, Joey Rossetti was always the one grabbing the camcorder and capturing life's moments to later edit and share with family and friends. Not long after he began his career in entertainment as an editor, he began writing, directing, and producing. Now with twenty years of experience, Joey has been an Executive Producer for “Cheap Eats” on Cooking Channel, “Who Killed Jane Doe”, and “Perfect Suspect” for Investigation Discovery. He has also helped develop many successful programs such as “The Letter” for ABC Family to “House of Horrors” for I.D. In addition to Reality formats, Joey also excels in long-form and short-form narrative storytelling.


Jesse Raiford began his media career in political advertising, moved on to Olympic Games production management (NBC and SOCOG), and digital programming (Cablevision), before co-founding Torque.TV, a start-up OTT television network for Motorheads. He served as the CEO and the Managing LLC Member through the successful sale of the company (Torque.TV is now fueling He also produces private television channels, websites, apps, programming, and virtual meetings for NGOs, corporate clients, and non-profits.

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